Wednesday, March 14, 2012

JBT changes logo, more

Jonestown Bank and Trust Co. recendy rebranded itself as JBT.

Many customers were already referring to the Lebanon County bank that way, vice president Troy Peters said.

"We were even calling ourselves that," he said.

In that sense, the switch might not be a big change. But it comes as part of a broader transition at JBT

Peters is in charge of sales, marketing and branch administration and was hired about 18 months ago to review how the bank was pitching itself. Together with the change in its brand name, the bank unveiled a new logo and tagline-"We bank on a smile." JBT has some locations outside the immediate …

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